80% of people are only reading your headline. It’s worth your time to figure out how to maximize these words.
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Small businesses, photographers, health coaches, wellness advocates, and even educators are now finding it mandatory to have a strong online presence. Murphy B Copywriting will help you make the most of your corner of the internet.
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Writing your website homepage doesn’t have to be so hard. Use this template to get you unstuck and typing out words that convert.
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A website is only as good as its content. Your words are your brand. Maximize your corner of the internet by providing value...not just a pretty design.
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Keyword research doesn’t have to be a huge complicated process. Start simple, and start now. Learn the fast basics of how to start your SEO keyword research.
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Going from 0 to 30,000 words in a lifetime is nothing short of a miracle. Our brains are designed to communicate starting from infancy. Copywriting hones that skill and aims it at a specific audience.
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This isn’t quite the grammar and writing your English teacher taught you in high school. Learn when to bend the rules and when to follow them. The goal here is to sound real…without completely sacrificing the intelligence your teachers worked so hard to share.
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Struggling with branding? The most important thing I’ve finally learned…ahem - am still learning….is to start with your own personal style. If you try to cram yourself into a trendy box, you’ll never quite feel like you fit. Who you are is your best clue as to what your brand is.
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Establishing your voice is the first step in branding your business. What words and phrases do you use and can you use to connect the most with your audience? Maximizing these words is the start of building a trustworthy name for your business.
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When writing for your business, make sure you’re aiming for your bullseye target client. On-point messaging ensures your brand’s voice stays consistent, thus building trust with your readers. Get started identifying your Ideal Client with this simple exercise.
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Your business’ voice is the foundation of your brand. The voice of your company needs to be established and consistent from the beginning. Here are two easy steps to help you nail this…right away.
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When starting a new business, it’s easy to let the little things distract you into a perpetual cycle of procrastination. Branding is a common procrastination culprit. While important, it’s very possible to NOT get hung up on this aspect of your startup business. Here are some ideas to help you move past this hurdle.
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Copywriting is persuasive writing at its finest. The goal here is to get readers to take a specific action. How can your business shape its writing and make sure you don’t miss an opportunity to get your audience to go all in?
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