This isn’t quite the grammar and writing your English teacher taught you in high school. Learn when to bend the rules and when to follow them. The goal here is to sound real…without completely sacrificing the intelligence your teachers worked so hard to share.
Read MoreStruggling with branding? The most important thing I’ve finally learned…ahem - am still learning….is to start with your own personal style. If you try to cram yourself into a trendy box, you’ll never quite feel like you fit. Who you are is your best clue as to what your brand is.
Read MoreYour business’ voice is the foundation of your brand. The voice of your company needs to be established and consistent from the beginning. Here are two easy steps to help you nail this…right away.
Read MoreCopywriting is persuasive writing at its finest. The goal here is to get readers to take a specific action. How can your business shape its writing and make sure you don’t miss an opportunity to get your audience to go all in?
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