Struggling with branding? The most important thing I’ve finally learned…ahem - am still learning….is to start with your own personal style. If you try to cram yourself into a trendy box, you’ll never quite feel like you fit. Who you are is your best clue as to what your brand is.
Read MoreWhen writing for your business, make sure you’re aiming for your bullseye target client. On-point messaging ensures your brand’s voice stays consistent, thus building trust with your readers. Get started identifying your Ideal Client with this simple exercise.
Read MoreYour business’ voice is the foundation of your brand. The voice of your company needs to be established and consistent from the beginning. Here are two easy steps to help you nail this…right away.
Read MoreWhen starting a new business, it’s easy to let the little things distract you into a perpetual cycle of procrastination. Branding is a common procrastination culprit. While important, it’s very possible to NOT get hung up on this aspect of your startup business. Here are some ideas to help you move past this hurdle.
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